Closing Sales is Not About You

You have great services to offer, you are connected and out talking to people, they seem interested but when it’s time to talk money, something shifts. A fear creeps in and the moment becomes awkward; so you avoid making an offer.

Can you relate?

It’s natural to feel uncomfortable when selling our personal services. To feel better and increase your results, you must shift your mindset.

Here are 5 tips to help you overcome your fear of selling.

1. Remember selling is not something you do TO people, it’s something you do FOR people. Providing a solution to a clients problem is a BIG relief for them. Identify the three benefits your clients get when they work with you. Keep your focus on the prospects opportunity for results, not the actual sale.

2. Help your prospect say yes.
People want to feel good about their buying decisions your confidence in what you offer will go a long way in helping your new client say yes. Express your enthusiasm about the results they

Talk about what is beyond the buying decision. Don’t stop and linger at the decision to purchase, rather move toward what happens right after the purchase.

4. Acknowledge the decision they are making. Compassion helps build trust. Be understanding of their decision. Your clients want to know you are confident not only in your services but in their choice to work with you. Share your understanding about the buying process and assure them it is a sound decision.

5. Provide more value than you sell. This will make our clients feel like their decision to hire you exceeded their expectations. They will rave about you to their peers. The easiest sales to close are those that come from referrals. Build a network of raving fans and the clients will be asking to close the sale for you!

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  1. kristin thompson
    564 days ago

    Great point Patti. When we shift our energy for the “close” it can send off alarms of distrust in the other person. The more fluid it becomes the better your results.

    I love all your ideas around making the decision safe for people (guarantees can help with that too) and also providing greater value than we ask for in return.

    It is also helpful to detach from the results. So if you can commit to helping the person make a decision (either to work with you or not) you will find people will feel more comfortable saying yes.

    Be well!
    Kristin


  2. patti
    564 days ago

    Love your insight Kristin! Detaching from the results is powerful. It reminds me of what I learned from Depak Chopra’s chapter titled “Detached Involvement” in The Seven Spiritual Laws of Success. He suggests being totally involved and completely detached from outcome. What a great way to live! Thank you for sharing your wisdom.


  3. kristin thompson
    564 days ago

    Right on Patti. You ROCK!