Susan Baroncini-Moe is this week’s guest. She spends her days as an Entrepreneur and Executive coach. Working at writing and improving herself. She paid her way through graduate school by teaching web-design and converting printed materials and helping companies take their printed material and begin selling it as marketable materials online.
The work Susan was doing early in her life was extremely keyboard intensive. However it was starting to affect the health of her wrists. The doctors told her either change the career or it would be surgery. So she hung up the keyboard and became one of the first successful coaches out there. Rather quickly she was able to start attracting clients that aligned best with her earlier experience with web-design and web-presence.
Businesses tend to grow slower than you might want. Susan found that almost right away and along with that the recession was starting right when she was getting rolling. Susan felt that one of the biggest hurdles was her own personal ‘brain junk’. Things like self-doubt and second guessing herself were some of the biggest challenges. She also fights against her ADHD, which only seems to be getting worse. Her Assistant helps keep her on task and nailed down so that she can work through any challenge that comes up.
Susan is most passionate about her clients and working in the ‘brain junk’ space. She spends a good amount of time quantifying and analyzing the data in the digital market space so that she can make real improvements
Susan doesn’t think that she needs to dominate the world. it would be nice, but not what she is really looking for. She likes the idea of live events, but is currently shying away. Ultimately her goal is to continue to build the brand and grow her business. She wants to keep investing in herself and her business and her team.
“Do what you say you are going to do, when you say you are going to do it.” – Larry Winget
“Or faster, or better!” is Susan’s little addition to that. It’s important that people get the results they are looking for, simply by doing exactly that.
With every year that goes by Susan feels more and more humble, but even more confident. she has come to know that the business isn’t just for her, but to help create the life that can be possible.
Gadgets & Tools
Susan has a love/hate relationship going on with technology. “[It’s] become so ingrained in our lives that we are loosing ourselves in the gadgets.”
That being said, Susan’s phone is attached to her at all times and she would be lost without her MacBook Pro. They are the ultimate tools that she cant live without.
Susan says simply, “Hang in there, don’t worry and honestly when success comes it doesn’t mean you don’t have to be frugal!” Remember to get your finances managed and don’t squander your resources.
books blogs podcasts
Mike Michalowicz – Profit First a fantastic book on accounting. Not only is it captivating, it’s a very unique approach and it’s a really great resource.
Anything by Larry Winget Grow A Pair is an excellent choice.
and of course Susan’s own book – Business in Blue Jeans
Shane Snow has a great book called Smartcuts that is simply a phenomenal book.
- Learn more about Susan by visiting her at Her own website and be sure to checkout Business in Blue Jeans her latest book.
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