Episode 37: Entrepreneurs Who Grew 6+ Figure Businesses With Hope Katz Gibbs

Journalist, publicist, author, and entrepreneur Hope Katz Gibbs started her career as a newspaper and magazine reporter and now takes on the PR sector with Inkandescent Group, LLC. Her mission is to inspire and educate entrepreneurs. Using her playbook, she helps entrepreneurs polish their message, create growth strategies, and grow their companies!

Hope started as a newspaper and magazine writer and worked for many national magazines and papers. She figured out that if she switched to the other side of the story telling world and get paid doing it she would be set for life.

Inspiration:
Hope says she loves helping people. Over the course of the years of owning The Inkandescent Group she has changed the definition of helping, but the bottom line was that she wanted to help anybody in any way.

Challenge:
Originally it seemed to her that people would have their arms open and would like to receive assistance. Hope soon came across what she would call, “The Trifecta of Small-Business Failure”. These are three things that all businesses do. First is: ‘I do this all by myself, you’re not the boss of me’. Second, a lot of small business members don’t understand the icing and cake metaphor. Thirdly is the “win, win, win” metaphor. I win you loose and my business grows is the original system. it really should be more of a “I win, you win, the world wins”.

Overcoming Challenges:
Tapping into a deep sense of compassion was one of the easiest ways to get around and through ‘The Trifecta’.

Lessons:
Allowing people to come to her for help, holding her energy back and not give it all up right away.

Passion:
The new Richmond office that is opening in November is a huge thing for me and my group. We are all working together as small businesses, and this is something that will make that even better. It’s really just the start of growing the Incandescent Group.

Vision:
“Just sticking with it and rolling out what I have. I am excited to get the message in my new book into as many hands as possible.”

Advice:
When working for the city of Fairfax an incredibly wise man gave her the advice, “If it’s something you can’t handle, just put it down.” Being a father figure to so many people it was one of those ‘tell-it-like-it-is’ experiences that stuck with Hope.

Personal Growth:
“Courage: I think that all of us know what we can be, and what stops and stumps us is fear.” One of Hope’s good friends recently noted that, ‘Gosh, you’re afraid of things, but you just do them anyway!’ Getting through it, in spite of the fear is an amazing feeling.

Tools, Podcasts & Books:
Laptop ‘is my best friend’

Back in 2006 Hope worked to learn how to complete the front side of her website and continued to use TextPattern to continue to build websites.

PR Rules: The Playbook – Hope Katz Gibbs

beinkandescent.com features a new book every month. the book of the month is Tom Shroeder’s Acid Test – LSD, Ecstasy and the Power to Heal.

Looking Back:
Not to be afraid – no matter what comes up you’ll be able to overcome those challenges.

Interview Links:

• Learn more about Hope by visiting her at The Inkandescent Group..
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