Episode 24: A Shift In Perspective with Michele PW

After job bouncing Michele realized that she was a freelancer and gave up on the idea that she needed to be employed to be successful.

Michele found that she actually created a job for herself, rather than a sustainable business. Feeling restless and losing all of her clients lead Michele to realize the biggest thing that needed to change was her. She asked herself how she could do things differently and forged new ground in the copywriting industry. 

Michele is passionate about writing, her new podcast and… hot off the press… she is publishing her first novels, two psychological thrillers this year.

Reading the Einstein quote, “The definition of insanity is doing the same thing over and over again and expecting new results” and George Gastanza’s model of doing everything opposite in a Seinfeld episode.

Tools, Podcasts & Books:
Study other people success, to shortcut the process for yourself. 

Looking Back:
Michele would tell her younger self to listen to the taps from the universe, don’t wait for the 2×4!

Interview Links:



I’m Patti Keating

Marketing Strategist for purpose driven entrepreneurs.

I specialize in creating high-converting hot offers and curating an audience of buyers for coaches who want to expand their reach and land more dream clients.

I teach my clients to simplify and maximize their profits with simple social media content, and sales strategies that work.

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