Episode 58: Entrepreneurs Who Grew 6+ Figure Businesses With Steve G Jones

Dr. Steve G. Jones, Ed.D. is a board certified Clinical Hypnotherapist who has been practicing hypnotherapy since the 1980s. He is the author of 25 books on such topics as hypnosis, the law of attraction and weight loss. Steve has also created over 9,000 hypnosis audio recordings and 22 different online certification programs, which are sold in over 140 countries.

Dr. Steve has been featured on Bravos Millionaire Matchmaker as both a hypnotherapist and a millionaire. Additionally, Dr. Steve has been interviewed on CNN, ABC, NBC and CBS.

Dr. Steve has a bachelor’s degree in psychology from the University of Florida (1994), a master’s degree in education (M.Ed.) from Armstrong Atlantic State University (2007), a specialist degree (Ed.S) in education (2009), a doctorate in education (Ed.D.) at Georgia Southern University (2013) and has studied psychology at Harvard University.

Steve was always interested in hypnosis when his parents brought him to a hypnotherapist as a child. Later on, his interest continued since he felt a need to contribute and give back to the world.

For the first twenty to twenty five years, one of Steve’s biggest challenges in his business was simply the distribution of his resources. There were only a few distribution channels that were affordable or attainable (cassette tape, general advertising, TV commercials, etc). Several market fluctuations (dips and crashes) also challenged Steve’s business from selling the quantity that was needed to succeed.

Overcoming Challenges:
The dropping stock market was used to his advantage by allowing him to reach more people who in down times turn to self-help more frequently and by reducing  the price on his products with “sale” pricing, which is still a strategy he uses today.

Steve is passionate about the work he is doing with hypnosis. He see our volatile market being yet another opportunity for his “Walmart” discount pricing method to flourish, since low market periods, while unfortunate, bring more people to “self help” study, thus increasing his business at these times.

“Keep you eyes on the instrumentation” – You need to always be looking at your data as well as the overall picture to see where you are in business which allows you to be calm, collective and make intelligent decisions.

Personal Growth:
Steve feels like he as personally grown by having to learn to work with, and deal with people, including the most important lesson which is patience!  He is a forward thinker and always moving ahead, while others may procrastinate, put things off, have a lack of taking action, etc, Steve has learned to have patience with others around him.

Tools, Podcasts & Books:

Looking Back:
Steve would tell his younger self to watch for upcoming technologies such as the internet, CDs and MP3s, but he would also tell himself to become a general practitioner or family doctor first before perusing his PhD.

Interview Links:
Find out more about Steve G Jones on his website

Get a FREE Hypnosis Recording from Steve G Jones



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I’m Patti Keating

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