Whether you are a coach, speaker, author or consultant one of the best ways to stand out is to focus your marketing efforts on a niche. Choosing a specific niche will increase your expertise and improve your credibility. Niching will also raise your perceived value and help you make more money. People pay more for specialists than for generalists.
How do you choose the niche that is right for you?
1. Invest time understanding your core values, purpose and passion, and your specific personality type. These 3 components will help you identify who your ideal clients are and how you can reach them. It gives your the marketing language to use to speak to your prospects in a way that will resonate with them. When you speak from a deep place of meaning people can feel it. Know your why!
2. Imagine being on stage in front of two hundred people. You share what you do with them and let them know you have twenty spots open for clients. You invite anyone who is interested in working with you to raise their hands. Two hundred hands shoot up in the air. How do you choose who to work with? You only have twenty spots. Write down the qualities, attributes and characteristics of the twenty people you choose. Are the action oriented? Solution focused? Creative? Make your list of your ideal clients characteristics.
3. What industry shares your why? If your passion is helping women make a difference in the world, then perhaps the coaching industry is a good choice.If you are passionate about innovation, perhaps technology folks are ideal.
4. How can your services and products match up with the industries your have chosen. Think outside the box.What are the opportunities for you to stand out? Tim is a client of mine. He came to me as a photographer, hoping to book more weddings, because those are higher ticket shoots. When we identified his “Money Spot” it quickly became clear that Tim is passionate about human form. He loves high performance and oh by the way, he is a huge mixed martial arts fan. It all came together for Tim and he now does promotional shoots for fighters.He attends fights as the photographer and gets special seating for the best angles. He has connected his purpose passion, values and personality with the ideal market. He is now the expert for this industry and news of his work is quickly spreading through the community. He went from generalist to specialist.
If you could work with anyone, who would it be? Get creative. Your niche is waiting for you.
Your Business Breakthrough Assignment: Choose 3 niches you would love to serve. Explore the connection between your chosen niche and your talents. Post your results in our facebook group: https://www.facebook.com/TheEntrepreneurUnleashed
If you’re trying to fill your practice, follow a step-by-step system to discover your strengths and uncover your cash.. The Business Breakthrough Boot Camp™ gives you the key insights to set up simple, solid marketing, so that you consistently keep qualified clients coming in. It’s a step by step process, that clearly identifies YOUR specific market. You follow the system, and your business grows. All the tools, templates, and exercises are given to you in a simple to follow process. Easy peasy! You can get yours at UncoverYourCash.com
