by Patti Keating | Dec 6, 2011
I was in a session with a client who is ready to expand his consulting business, and he balked at my advice to offer more value for free. When I asked him to give his customers a sneak peek of his services, his reply was, "If I give it away, they won't pay me...
by Patti Keating | Nov 18, 2011
It’s that time of the year! Lets set your goals and get into action creating your IDEAL life! What are your top three goals you want to achieve in your business next year? Make sure your goals follow the SMART Method. Specific – A specific goal has a much...
by Patti Keating | Nov 13, 2011
In Steven Coveys classic book “The Seven Habits of Highly Effective People” habit number two is “Begin with the end in mind.” What are the end results you want to create? It is important to allow yourself to dream and then to clearly define...
by Patti Keating | Nov 8, 2011
1. Define Ideal – You must have a target. What are the qualities, attributes and characteristics of YOUR ideal clients? If you were in front of 200 people and you introduced yourself (with your powerful, authentic message) and they all raised their hands to work...
by Patti Keating | Oct 27, 2011
1. Do What You Love. When you do what you love, you are passionate about your work. Marketing is about service. Serve people with your passion. Align your business with your values. 2. Market From Your Heart. Make it about the prospect. What do they need? If you have...
